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PROOF OVER
PROMISES.

Numbers don't have a narrative agenda. Here's what the work has actually produced.

20+
Years in the field
50+
Brands scaled
$500M+
Revenue influenced

What the work produced.

+17%
Lead volume YoY on $36K spend
Regional Home Services — 3 Locations, Iowa

$4.5M in revenue. Every number tracked. Every decision backed by data.

Challenge: Multi-location service business with no unified view of leads, close rates, or pipeline health across offices. Marketing and sales operating without shared visibility.
What we built: Full KPI dashboard infrastructure with live data from GHL, weekly scorecard integration, paid channel attribution (Google Local Services, Meta), and sales team performance tracking by rep. Every metric visible, real-time, in one place.
Result: 3,139 leads tracked YTD, up 17% over prior year. Revenue at $4.5M, up 15% YoY. One new market (West Des Moines) grew 60% in revenue and 20% in active recurring clients. Google Local Services running at $33 cost per lead, $253 cost per booked sale. Estimated lifetime value of active client base: $6.16M.
GHL KPI Dashboard Paid Media Analytics
3.8x
Attrition rate improvement
Multi-Location Home Services — 4 Markets, Ohio

Scaling into new markets. Tightening the engine that was already running.

Challenge: Growing service business with high technician churn, rising attrition, and no centralized operational reporting across four markets (Logan, Columbus, Dayton, Cincinnati). Quality and retention were inconsistent by location.
What we built: Quarterly KPI scorecard covering revenue by location, client growth and attrition, technician retention, job cost, close rate, quality scores, and complaint tracking. Built the visibility layer that lets leadership see every market side by side and act on what the data shows.
Result: Client attrition dropped from 3.8% to 0.9%. Technician churn went from 10.4% to 1.3%. Client satisfaction improved from 96.9% to 98.0%. Q4 2026 revenue is projecting $992K, up 15% over the prior year's same quarter. Tech longevity improved from 10.7 to 25.3 months.
KPI Dashboard Operations Retention Multi-Location
$500M+
Revenue influenced across 20+ years
Professional Services, Tech, E-Commerce, Aviation + More

The work spans industries. The approach doesn't change.

Who: 50+ brands across professional services, legal, healthcare, technology, e-commerce, private aviation, and consumer goods.
What: Go-to-market strategy, paid media, demand generation, brand positioning, marketing tech stack builds, GHL implementations, and team leadership.
The pattern: Every engagement starts with the same question: what does the data actually say? The answer drives everything else. Strategy, channels, tools, team structure. All of it.
Strategy GHL Paid Media GTM

Client names withheld by request. Metrics sourced directly from live KPI dashboards and verified against platform data. References available upon request.

Straight from the room.

Drew doesn't just advise. He builds. That's what we needed and couldn't find anywhere else.
CEO, B2B Software Company
He saw gaps in our marketing stack we didn't even know existed. And then he fixed them.
VP Marketing, Healthcare Company
The GHL build alone transformed how our sales team operates. It changed the whole conversation between sales and marketing.
Founder, Professional Services

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One conversation. No pressure. What does success look like for your business?

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