Built for Cleaning Companies

The Operational
Layer for
Cleaning Companies

A GHL-native system that captures every lead, books more jobs, retains your clients, and gives ownership real visibility across every market — without adding headcount.

See How It Works Talk to Us

The Problem

The limiting factor was never the crew.

Cleaning companies don't fail because of bad work. They fail because the business runs on missed follow-ups, manual scheduling, client churn they never see coming, and no clear picture of which location is actually profitable.

Most operators are stuck managing the chaos instead of growing the company. Every new location adds more complexity, not more clarity.

The coordination problem doesn't solve itself. You either build the system or you keep hiring people to paper over the gaps.

48hrs
Average response window before a lead goes cold
30%+
Recurring revenue lost annually to preventable churn
0
Real-time KPI visibility at most multi-location operators
Manual
How most cleaning companies still run follow-up

What This Is

Not another software pitch.

  • A generic CRM with a cleaning-industry template
  • A chatbot that replaces your front desk
  • A course on how to set it up yourself
  • Something you hand off to your VA and hope works
  • A one-size-fits-all automation sequence
What it is

A fully configured operational layer — built specifically for cleaning companies — running on GoHighLevel, connected to MaidCentral via custom webhooks and API. Most cleaning companies already run MaidCentral for scheduling, payments, and client management. We don't replace it. We extend it: GHL handles lead capture, follow-up, paid media, retention, and reporting while MaidCentral keeps doing what it does best — and the two stay in sync automatically.


You get a system built and handed to you. Not a subscription to figure out on your own.

MaidCentral + GHL

Already running MaidCentral? Good. Keep it.

MaidCentral is the industry standard for a reason. Scheduling, dispatching, payments, client history — it handles all of it. We don't touch that. What GHL adds is the front end your MaidCentral account is missing: lead follow-up that actually converts, retention campaigns that run automatically, paid media with clean attribution, and a reporting layer that shows you what's happening across every location in real time. Custom webhooks and API connections keep both systems in sync, so nothing falls through the gap between marketing and operations.

GoHighLevel
Leads · Follow-Up · Campaigns
Retention · Reporting
Webhooks + API
MaidCentral
Scheduling · Dispatch
Payments · Client Records

The System

Every layer of the operation, covered.

Six active modules running in GHL, purpose-built for cleaning companies. One additional module currently in development.

Lead Intake + Follow-Up
Every inbound lead — web form, call, social, LSA — routes into a single pipeline and triggers a multi-channel follow-up sequence automatically. Text, email, voicemail drop. No lead goes unanswered.
Booking + Scheduling
Online booking embedded in your site and funnels. Leads self-schedule, quotes get sent automatically, and your calendar stays clean. Residential recurring cycles and commercial contract scheduling handled separately.
Job Confirmation + Reminders
Automated confirmation sequences from the moment a job is booked through the morning of service. Reduces no-shows, reduces inbound "are you still coming" calls, and keeps clients confident in your operation.
Paid Media Management
Google LSA, Local Search, and paid social campaigns managed alongside your GHL system so attribution is clean. Every dollar tracked back to booked jobs, not just clicks. Campaigns built around your service areas and margins.
Client Retention + Reactivation
Recurring client sequences that run between appointments — review requests, seasonal check-ins, service upgrades. Lapsed clients get reactivation campaigns. Revenue from your existing client base stops leaking.
KPI Dashboard + Reporting
A live scorecard built for ownership — revenue by location, lead volume, conversion rate, client retention, and campaign performance. All in one place, updated in real time. No more end-of-month surprises.
Coming Soon
Tech Retention Workflows
Automated onboarding sequences, milestone check-ins, and retention triggers for field techs. In development.
GHL Operations — All Locations · Tuesday, October 14 Live
CleanCo
5 locations · all open
Today
Pipeline14
Follow-Up3
Clients
Campaigns
Reports
Config
Locations
Automations
Settings
Tuesday · October 14 Today across 5 locations
All locations ▾ + New Job
Techs on Route
18
of 21 scheduled
Jobs Today
34
6 remaining
Open Follow-Ups
3
needs response
Est. Day Revenue
$6,240
+12% vs last Tue
Location
8a
9a
10a
11a
12p
1p
2p
3p
4p
North
6 techs · 12 jobs
Open
MR
Maria R.
4 jobs
TK
Tom K.
3 jobs
SL
Sara L.
3 jobs
South
4 techs · 9 jobs
Open
JB
Jake B.
3 jobs
CM
Carmen M.
4 jobs
Gap 2–4p
East
5 techs · 8 jobs
Open
AL
Amy L.
3 jobs
DN
Dan N.
2 jobs
PR
Paula R.
3 jobs
West
3 techs · 5 jobs
Gap today
RG
Rosa G.
3 jobs
Unassigned · 1–4p
Downtown
4 techs · 9 jobs
Open
LW
Luis W.
3 jobs
EF
Ellen F.
3 jobs
BH
Ben H.
3 jobs
Needs Attention 6
West · Gap 1–4p No tech assigned — 2 jobs affected
South · Gap 2–4p Coverage needed this afternoon
3 leads — no reply Follow-up sequence paused
Reactivation sent 12 lapsed clients reached today
Review requests 8 sent after yesterday's jobs
LSA budget North hitting daily cap at 2p
Week Revenue $28,440
Leads This Week 22
Avg Response 4 min
Conversion Rate 61%
Client Retention 97.1%
LSA Cost/Lead $31

Who It's For

Built for both sides of the industry.

Residential

Maid and Home Cleaning Companies

You've got recurring clients, seasonal swings, and a sales process that lives and dies on response time. The system captures every lead, converts faster, and keeps recurring clients on auto-pilot.

  • 1 to 10+ locations
  • Scaling past the point where manual follow-up works
  • Wants real visibility into marketing ROI and client retention
  • Running Google LSA or paid search and losing leads in the gap
Commercial

Commercial Cleaning Operators

Longer sales cycles, multi-location contracts, and client relationships that need to be managed proactively. The system keeps proposals moving, clients retained, and ownership informed.

  • Managing contracts across multiple accounts and markets
  • Needs a structured sales pipeline for longer decision cycles
  • Wants client retention visibility before it becomes churn
  • Scaling without adding more account managers

What Gets Built

You get a system, not a subscription.

Everything is built, configured, and tested before you touch it. The 30-day sprint gets you live. What you're getting is a complete operational infrastructure — not a tool you have to figure out.

  • GHL Sub-Account, Built and Configured
    Your dedicated account set up from scratch — branding, users, integrations, and settings aligned to your operation.
  • MaidCentral + GHL Integration
    Custom webhook and API connections between your existing MaidCentral account and GHL so both systems stay in sync — no double entry, no data gaps.
  • Pipelines Mapped to Your Sales Cycle
    Lead-to-booked pipelines built for residential recurring, one-time, and commercial contract models — not a generic template.
  • Automations Built and Tested
    Every follow-up sequence, confirmation workflow, and retention campaign is live and verified before handoff.
  • KPI Dashboard Deployed
    A custom scorecard for ownership — revenue, leads, conversion, and retention tracked by location in real time.
  • Paid Media Campaigns Launched
    Google LSA and/or paid social campaigns built and connected to your GHL pipeline so attribution is clean from day one.
  • 30-Day Onboarding Sprint
    Structured build timeline from kickoff to live. Ongoing support structure defined at handoff.

Results

Real numbers, real cleaning companies.

These are live clients. Metrics sourced directly from KPI dashboards and verified against platform data.

Residential — 3 Locations, Iowa
+17%
Lead volume, year over year
GHL Integration, Paid Media + KPI Dashboard
3,139 total leads. $4.5M revenue (+15% YoY). Google LSA at $33 cost per lead. One market up 60% in revenue. Every lead tracked from source to booked job.
Residential — 4 Markets, Ohio
3.8x
Improvement in client attrition rate
Quarterly KPI Scorecard — Multi-Location Reporting
Attrition dropped from 3.8% to 0.9%. Client satisfaction up from 96.9% to 98.0%. Q4 projecting +15% YoY revenue growth across all four markets.
Read the full case studies

How It Starts

Three steps to live.

From first conversation to a fully operational GHL system in 30 days.

01
Discovery Call
We understand your current operation, where the gaps are, and what growth looks like for your business. Residential, commercial, or both — we scope it right.
02
Scope + Proposal
A custom proposal mapped to your business model, locations, and goals. No package tiers. You see exactly what gets built before anything starts.
03
30-Day Build Sprint
Your system is built, tested, and handed off. You go live with every pipeline, automation, and dashboard running — and a support structure in place for what comes next.

Start the Conversation

Tell us about your operation.

Whether you're running two locations or twenty, the system scales with you. Fill out the form and we'll get back to you within one business day to set up a call.

Naples, FL — Serving cleaning companies nationwide
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